INDIE CASE STUDY: BEAUTYBLENDER’S PATH TO SUCCESS
Beautyblender® might not be the phenomenon it is if it weren’t for merchant David Altman. In 2005, the former Vice President of Merchandising for Victoria’s Secret Direct took a chance on Beautyblender® and prodded Rea Ann to think of her product as part of a bigger business.
RADIOSHACK’S ONLINE PRESENCE NOT CLICKING WITH CUSTOMERS
“RadioShack’s category is huge online. If the customer wants to engage with me digitally, then I need to invest in it,” said David Altman, CEO of MarketShare Advisors International. It’s not clear how a struggling retail company can solve its overall business problems without making digital a part of its service, Altman said. “Not being there makes you irrelevant.” Read the Full Article
STORYTELLING: ENGAGE AND CONNECT WITH YOUR CONSUMERS
Great storytelling is about emotionally connecting, which in turn will help companies sell product. What happens when you know you have a great product but the story needs work?
HOW BIG DATA HELPS STORES LIKE MACY’S AND KOHL’S TRACK YOU LIKE NEVER BEFORE
Retail is about surprise, delight, enticement, wonder, discovery. At the end of the day, this is an art more than a science.
LA DOLCE VITA BLOG | STARTING OVER
Hi everyone! Today a long time La Dolce Vita reader and friend, David Altman will be sharing tips for starting over after a move and making a house feel like a home. David leads a luxury digital consulting practice by day and is a style connoisseur by night. His design savvy was honed from a career at Neiman Marcus, Victoria’s Secret and Bath & Body Works.
